Sales Leads

Marketing Leads

It’s our jobs to determine what type of lead a prospect is

Notice I didn’t say “there are only lead SOURCES”

It doesn’t matter the source, more importantly you need to udnerstand the prospects journey and where they stand today.

It could be any source…

Yes, even your friends and family

Here is what you need to know when going into conversations.

Do I need to share my value proposition that will help them choose me TODAY

Or

Do I need to keep making deposits into the relationship so that when they are ready they will choose me

Both of these scenarios are unique in regards to the timing of the prospect.